Bruno Leopoldo Francesco Sammartino (October 6th, 1935 – April 18th, 2018) was an Italian-born American professional wrestler, best known for his work with the World Wide Wrestling Federation (WWWF, now WWE). There, he held the WWWF World Heavyweight Championship (WWWF Heavyweight Championship during his second reign) for more than 11 years (4,040 days) across two reigns, the first of which is the longest single reign in the promotion's history at 2,803 days.Called "The Italian Strongman" and "The Strongest Man in the World" early in his career, Sammartino earned the title "The Living Legend" during his lifetime. Known for his powerful bearhug finishing move, he is widely regarded as one of the greatest professional wrestlers of all time.